Checklist before you start your SEO Strategy

Where do you start when you want your website listed on the first page and the SERP (Search Engine Results List)? Here's a start...

  • Do not purchase a new domain unless you have to. Build one big website on your current domain.
  • Research keyword phrases extensively
  • Design & categorize your site architecture and navigation based on your keyword research
  • Incorporate your keyword phrases into each page’s unique title tag, meta description tag and meta keyword tag
  • Write compelling copy based on your keyword phrases and your target market needs
  • Label your internal text links and clickable image alt attributes (alt tags) as clearly and descriptively as possible
  • Use clean html code, ensuring that the search engines are able to crawl your website
  • Create a robots.txt file for your website
  • Add web analytics tool to monitor successes (Google offers a free tool “Google Analytics” that is easy to use)
  • Open a Google Webmasters account to promote, monitor and maintain your SEO efforts
  • Submit your website sitemap in a Google accepted format
  • Create a linking strategy campaign
  • Submit your website to search engines